When you are a mother of three boys you live it and love it, but when those dynamics change because one of your sons dies, you have to learn to cope with the loss, take stock, adjust your normal view of your family and adapt to the change. Sadly, that is exactly what happened to me and my family last summer, when my 18-year-old middle son, Rory, suddenly passed away (you may have read about him on our social media). 
In the same way, the outbreak of Covid-19 and the lockdown has affected all of us in one way or another, and we’ve all had to think again about our vision and purpose. 
You, as a business owner or company director, may have had a different vision or a plan for your business before the current pandemic, which has suddenly had to change. What you did before may be completely different from what you do now. 
You might have had to diversify to meet what different customers were demanding and set aside what was no longer needed. 
Device a new marketing strategy 
As the UK lockdown gradually eases, you may need to devise a new plan and a smarter marketing strategy to help you focus to rebuild your current business. You may decide to change the words on your website, have your business collateral rewritten or send out a press release to gain new publicity for your enterprise. 
Your ideal customer may now be from a different age range or income, so you may want to adjust and refocus your social media to engage better with them. The tone and voice of your content may need to be refreshed, if your target audience has changed as a result of your business selling more online, instead of from a shop, office or premises. 
That’s where Write Wai PR & Copywriting Services can help you. As skilled SEO marketing copywriters and social media content creators, we have the training, experience and ability to help you with your content to build your online profile and boost your digital footprint, while you get on with what you do best. 
Write Wai provides freelance, marketing copywriting, PR, email marketing, newsletters, blogs, words for leaflets and brochures and social media management to help businesses and Christian ministries gain more leads, better publicity and greater sales. If you need our help, get in touch. Also check out our blogs and follow us on social media, for some great top tips and advice. 
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